Google’s website optimizer now lets you to test different website content on your website and landing pages. Graphical reports show which content engages your audience and results in the highest conversions.

Website Optimizer is a tool that can help users to improve the effectiveness of their websites in getting a return on their investment. By allowing you them to test different versions of their site content, they can determine what will best attract users and lead them to convert on their site.

In order to use WebSite Optimizer, you’ll need to have an active AdWords account. The difference between Google Analytics and WebSite Optimizer is that while Google Analytics tells the users what’s happening on their sites, Website Optimizer empowers them to change it. They can use Google Analytics to track user behavior, but Website Optimizer will give them the tools they need to improve their sites and get users to convert into customers.

Website Optimizer uses multivariate testing, which is a method of experimentation that allows you to test multiple variables - in this case, sections of a page - simultaneously. For example, using Website Optimizer, you could identify the headline, image, and promo text as the page sections you’d like to test, and then create three different variations for each page section. Users visiting your page during the experiment might therefore see Headline A, Image B, and Promo Text C all together, or Headline B, Image C, and Promo Text A.

You can apply for WebSite Optimizer Beta tester here.